Preview Mode Links will not work in preview mode

Drive business growth with rural America marketing insights

Are you ready for actionable marketing insight you can apply to help you reach, connect and convert rural American consumers? Hop in the front seat as you’ll be riding shotgun with Cliff Callis, your OUTdrive host, as he takes you down the road to success.

Jul 26, 2021

Rural American roots run deep, even when an individual no longer lives and works here. In this episode of OUTdrive, I visit with John Ashford, co-founder, Chairman and CEO of The Hawthorn Group L.C. The Hawthorne Group is an international public affairs and public relations firm that John co-founded in 1992.

John grew...


Jul 20, 2021

Agriculture is the backbone of rural America, and there is a significant amount of science and technology at work behind the scenes. In this episode of OUTdrive, I visit with Erin Ogle about her work in the agriculture and environmental fields and her position as the Watershed Project Coordinator for Taylor County, Iowa...


Jul 13, 2021

The work ethic of rural Americans stretches beyond fields and businesses into art galleries and museums across the country. In this episode of OUTdrive, Cliff Callis visits with professional artist Doug Freed on his impact on the art culture in the Midwest. Doug is a profound artist, the former head of the State...


Jul 6, 2021

Nature is part of what makes rural Missouri so special, and few people know that as well as Tabitha Schmidt, this week’s guest on OUTdrive. As Executive Director and President of Powell Gardens, Tabitha gets to help showcase the beauty of nature year-round.

With a deep appreciation and passion for art and the...


Jun 29, 2021

Age range, gender, income - these are the demographics marketers have built their business on for years. However, those traditional categories ignore the most important part of the buying process: the complexity of human behavior and decision making. In this episode of OUTdrive, Cliff visits with Susan Baier for an...