Dec 18, 2023

In marketing, there are a lot of variables, strategies and tactics that you have to consider when laying out a marketing plan. None is more important than your target audiences.  Many times, there are more than one, so identifying who they are, why they should be interested, how they think, how they buy and how to reach...

Dec 11, 2023

Innovation and ingenuity are alive and well out here in rural America, but that’s not anything new. Ever since our country was founded, entrepreneurs, inventors and capitalists have all dreamed big and created even bigger. For instance, who would have thought that 100 years ago the small community of Marshall,...

Dec 4, 2023

Out here in the country, we take conservation seriously. Whether it’s our farmers who manage their properties for sustainability, our hunters who meticulously nurture the land they hunt on or the fishermen who help keep our streams, rivers and lakes clean, there’s an understanding in rural America that conservation...

Nov 27, 2023

We say it all the time. Marketing technology is driving innovation in rural America, as well as around the world. Every day, new media emerges that enables marketers to deliver messages in ways they’ve never had the opportunity to use before. Staying up to date with the new is challenging, but at Callis, we...

Nov 20, 2023

Today is the second part of our two part series about economic development in Missouri, with our guest, Subash Alias, CEO of the Missouri Partnership.  As you recall from last week’s podcast, the Missouri Partnership is a public-private economic development organization that helps attract new business to...