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Drive business growth with rural America marketing insights

Are you ready for actionable marketing insight you can apply to help you reach, connect and convert rural American consumers? Hop in the front seat as you’ll be riding shotgun with Cliff Callis, your OUTdrive host, as he takes you down the road to success.

Apr 24, 2023

Very few family businesses survive past a third generation and a fourth is a rarity. Zephyr Manufacturing is one of those elite companies that has not only survived but thrived for nearly 100 years. Our guest today is R.J. Lindstrom, who is the current president, owner and great-grandson of the founder. Built on...


Apr 17, 2023

Organizations, businesses and people change. Consequently, brands need to change to reflect a renewed mission, vision or purpose. Recently, Callis helped Center for Human Services rebrand with a new visual identity, new messaging and imagery, a new website and a comprehensive marketing communications program. Center for...


Apr 10, 2023

Some people just know from a young age what they want to do when they grow up. For Taylor Howard, it was marketing. Early on, she was interested in why advertisers said and showed what they did and that curiosity has carried over into her career in the B2B technology, automation and electric supply industry. Today,...


Apr 3, 2023

There are literally thousands of opportunities in today‚Äôs world to find a career that fits well with your interests and strengths. Our guest today was fortunate to find one right out of college that fit so well, he stayed for a 30 year career. 

Steve Moore is a chemical engineer by trade. Having grown up in a...