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Drive business growth with rural America marketing insights

Are you ready for actionable marketing insight you can apply to help you reach, connect and convert rural American consumers? Hop in the front seat as you’ll be riding shotgun with Cliff Callis, your OUTdrive host, as he takes you down the road to success.

Sep 12, 2022

The long-term success of a business hinges on loyalty. Every day, companies are competing for brand loyalty, customer loyalty, and employee loyalty. This might be most evident in the car industry. Purchases are few and far between and a customer usually has their mind made up before they walk in the door. Building loyalty grows from the inside out, and today’s guests, Kyle and Kelsey Weymuth, experienced this firsthand growing up in a family-owned business that now boasts over 100 years of service to Central Missouri. 

Through a family work culture, community involvement, and strategic marketing, W-K has hit the loyalty trifecta. Tune into this episode to hear how the Weymuth family has stayed up with trends, technology, and the ever-evolving world of consumer buying habits. 

What you’ll learn: 

  • Kyle and Kelsey’s background growing up in the family business and the different paths they took that led to running W-K
  • An overview of the car business and the different types of departments within W-K
  • How Kyle and Kelsey divide up their daily responsibilities and how their long-time employees keep things running smoothly
  • Details on the organic growth of W-K, the benefits of owning dealerships with different brands, and how the industry is moving toward the direction of consolidation
  • The current challenges and trends in the automotive industry
  • How W-K positions themselves in front of a rural audience, including details behind W-K’s new video podcast series,
  • What Kyle and Kelsey love about living in rural America