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Drive business growth with rural America marketing insights

Are you ready for actionable marketing insight you can apply to help you reach, connect and convert rural American consumers? Hop in the front seat as you’ll be riding shotgun with Cliff Callis, your OUTdrive host, as he takes you down the road to success.

  1. All Episodes
  2. Bridging the Gap Between Rural and Urban America, with Davin Althoff

Bridging the Gap Between Rural and Urban America, with Davin Althoff

Dec 29, 2020

Davin Althoff is a lifelong farmer and experienced marketer and manager, working to educate audiences and provide opportunities for Missouri farmers and agribusinesses. Currently Division Director of Agriculture Business Development at the Missouri Department of Agriculture, Davin combines his passion and experience to strategically facilitate growth for Missouri agriculture-based businesses.

Davin learned the value of hard work growing up on his family’s diversified row crop and livestock operation in rural Missouri. Passionate about agriculture, Davin simultaneously farmed and attended Lincoln University, where he earned his undergraduate degree in agribusiness. He earned his MBA from William Woods University and has a proven track record with the Missouri Senate, Missouri Department of Economic Development and the Missouri Beef Industry Council. In addition to his work with the Missouri Department of Agriculture, Davin and his family continue to farm and enjoy the rural Missouri lifestyle.

Hear more from Davin and Cliff on bridging the gap between rural and urban America and the public perception of agriculture, closing the digital divide and the value of strategic digital marketing efforts. You’ll also hear about creative ways to increase brand awareness and more about the American spirit prevalent in rural America today. Check it out!

What you'll learn:

  • Insight into the importance of educating the public about the agriculture industry
  • Closing the digital divide in rural America to efficiently and effectively communicate with audiences and provide new opportunities
  • The importance of the agriculture industry to the Missouri economy, as well as the role it plays in national and international business
  • How Davin combines his passion and experience in agriculture to provide opportunities for Missouri farmers and businesses
  • The Missouri Department of Agriculture’s MORE initiative and how it is connecting individuals and businesses across the state
  • Creative strategies to increase awareness and educate consumers while delivering results for local businesses
  • More about digital marketing technologies and how they can be used to strategically reach audiences and increase ROI
  • Lifelong lessons and guiding principles that Davin learned growing up on the farm and how he continues to live them out every day
  • More about the American spirit prevalent in rural America and the pride of rural communities