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Marketing insights that drive growth. Join Megan Hartman, Callis president and CEO, for monthly marketing insights you can apply to help your brand reach, connect and convert rural American consumers. Find even more marketing insights in our articles, podcast episodes and case studies at ecallis.com

Jan 28, 2025

Discover how Agri-Pulse grew to become agriculture's leading voice for legislative and regulatory news. In this episode of OUTdrive, founder Sara Wyant shares her journey from growing up on a farm in Iowa to building a trusted media brand covering food, agriculture and rural issues.

Sara reflects on how her upbringing shaped her passion for journalism, leading her to create Agri-Pulse, a company dedicated to informing advocates and connecting communities. She dives into the challenges of entrepreneurship, the importance of rural advocacy and the evolving role of technology in delivering impactful stories.

Tune in to hear Sara’s insights on the future of agriculture, her commitment to empowering rural America, and what it takes to build a successful business from the ground up.