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Drive business growth with rural America marketing insights

Are you ready for actionable marketing insight you can apply to help you reach, connect and convert rural American consumers? Hop in the front seat as you’ll be riding shotgun with Cliff Callis, your OUTdrive host, as he takes you down the road to success.

Jan 24, 2023

In the midst of an increasingly digital world, the demand for blue-collar jobs and industry workers is still prevalent, and maybe even amplified. But even in trades like welding, construction, and manufacturing, customer service and satisfaction drive future business and opportunities. Today’s story is proof that with a vision and customer-forward mentality, you can start, manage, and grow a nationally recognized business right here in rural America. In this episode, Gary McMullin joins the podcast to talk about his entrepreneurial journey in the welding and construction industry over the last 50 years. 

Tune in this week to hear what Gary has to say about business longevity, customer relations, and adapting to new marketing strategies. 

What you’ll learn: 

  • Gary’s background and journey to the welding industry
  • A brief history of W & M, from where it started to where it is now
  • What Gary believes it takes to run a successful business today and key takeaways about dealing with customers
  • Highlights from a few of the projects that stand out in Gary’s career
  • Why Gary chose to maintain his headquarters in rural America despite doing business across the country
  • How Gary markets W & M and how they live out their brand story
  • Gary’s passion for farming, hunting and golfing