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Drive business growth with rural America marketing insights

Are you ready for actionable marketing insight you can apply to help you reach, connect and convert rural American consumers? Hop in the front seat as you’ll be riding shotgun with Cliff Callis, your OUTdrive host, as he takes you down the road to success.

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  2. Communicating Your Value Proposition | The Importance of Reducing Risk and Building Relationships, with Jessica Craig

Communicating Your Value Proposition | The Importance of Reducing Risk and Building Relationships, with Jessica Craig

Aug 17, 2020

Jessica Craig has led a successful career in economic development and business growth across the state of Missouri. Currently serving as Executive Director of Economic Development Sedalia-Pettis County, Jessica builds relationships with businesses in all industries to actualize development and expansion in the community. During her time with Sedalia-Pettis County, Jessica has worked to recruit new manufacturers, as well as retain existing ones.

Jessica received her bachelor's degree in accounting and finance from Missouri Valley College before beginning her career as a mutual fund accountant in the Kansas City market. She later transitioned into the role of Business and Industry Development Manager for the Missouri Department of Economic Development and later returned to her hometown of Sedalia, where she serves in her current position. A lover of the rural American way of life, Jessica is a mother of three, cattle farmer and is a member of her local school board.

Hear Jessica’s and Cliff’s thoughts on communicating your value proposition, building relationships by understanding others’ point of view, reducing risks for potential partners and being a trusted resource for information.

Listen to this episode of OUTdrive now!

What you'll learn: 

  • The importance of understanding and communicating your value proposition
  • Building relationships with others through understanding their point of view
  • Applying the concept of ‘prepared teams win’ in every industry
  • Achieving community and business growth by strategic planning and determination
  • Capitalizing on unexpected opportunities no matter the season
  • Establishing your organization as a trusted source of information
  • How Jessica works to improve her community in a variety of ways
  • Benefits that rural America provides to those who live and work here