Preview Mode Links will not work in preview mode

Drive business growth with rural America marketing insights

Are you ready for actionable marketing insight you can apply to help you reach, connect and convert rural American consumers? Hop in the front seat as you’ll be riding shotgun with Cliff Callis, your OUTdrive host, as he takes you down the road to success.

Apr 1, 2024

Sometimes, the best investment is in the next generation. Seasoned entrepreneur Wayne Swisher collaborated with his wife Kelly to create Waymaker, a platform to connect retiring business owners with young, aspiring entrepreneurs. Together, they encourage every individual to stay active in business and community life, regardless of age, and help young people transition into new careers as business owners. For them, it’s all about ensuring a legacy of reliability, work ethic and invaluable life lessons.

Tune in to hear Wayne’s full story and learn about the power of mentorship, adapting to market changes and staying true to your roots.