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Drive business growth with rural America marketing insights

Are you ready for actionable marketing insight you can apply to help you reach, connect and convert rural American consumers? Hop in the front seat as you’ll be riding shotgun with Cliff Callis, your OUTdrive host, as he takes you down the road to success.

Jul 20, 2021

Agriculture is the backbone of rural America, and there is a significant amount of science and technology at work behind the scenes. In this episode of OUTdrive, I visit with Erin Ogle about her work in the agriculture and environmental fields and her position as the Watershed Project Coordinator for Taylor County, Iowa SWCD.

Erin is passionate about conservation and joined the Taylor County SWCD to implement the Taylor County Water Quality Initiative project in 2016. With a B.S. in Biological Systems Engineering from Kansas State University and experience in the field, she was well suited for the position. Her team partners with farmers and producers to prevent erosion, improve soil health and educate community members each step of the way. Through strategic analysis, planning and implementation, they’re improving land and water quality and fostering the growth of rural communities and businesses.

Tune in to this episode of OUTdrive as Erin shares what it’s like to partner with rural Americans to improve their operations and foster growth for years to come.

What you'll learn: 

  • The importance of water quality and soil preservation in agriculture operations
  • How Erin and her team partner with farmers and producers to improve their operations while also improving the environment
  • Innovative tools and technologies used in the Water Quality Initiative project
  • Erin’s passion for agriculture and rural America and how she lives out her passion every day
  • The importance of strategic planning and implementing a plan in manageable steps
  • How Erin communicates with the farmers and producers she works with, including mail, newspaper and word-of-mouth
  • The success of the Water Quality Initiative project and expected growth moving forward
  • Erin’s favorite aspects of living and working in rural America