Preview Mode Links will not work in preview mode

Drive business growth with rural America marketing insights

Are you ready for actionable marketing insight you can apply to help you reach, connect and convert rural American consumers? Hop in the front seat as you’ll be riding shotgun with Cliff Callis, your OUTdrive host, as he takes you down the road to success.

Aug 22, 2022

CEO’s have a lot on their plate, and managing finances is a critical part of running a business. Many small to medium size companies can’t justify a full-time CFO, meaning this responsibility often falls on the owner. But, there are financial support options for businesses that just need a little help. After spending most of her career in varying CFO roles, Rebecca Mankin established her own company, Mankin Consulting, which specializes in helping non-profits and community health organizations meet their financial goals. 

Tune into this episode to learn more about the clients Rebecca serves and the common challenges they face.

What you’ll learn:

  • A short background on Rebecca’s career journey and path to Sedalia, Missouri
  • What prompted Rebecca to start her own business
  • What Mankin Consulting does and the types of clients Rebecca serves
  • How Rebecca takes Mankin Consulting to market and what strategies her team uses to attract new business
  • What Rebecca loves about living and working in rural America
  • Some common challenges Rebecca feels community and health organizations are facing today