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  2. Crafting the E-Commerce Experience

Crafting the E-Commerce Experience

May 6, 2025

What makes someone click “buy” online? Sarah Gallagher has been chasing that answer for over 20 years. As the leader of Gamma Waves, a Shopify-focused e-commerce agency, she’s helping brands grow with smarter strategy, faster sites and more human experiences. In this episode, Sarah and Cliff talk about how the online shopping space has evolved, what brands can do to stand out and why performance matters more than ever.