Aug 10, 2021
During season one of OUTdrive, we had Mark Thomas on the show to discuss crisis communications and audience segmentation. The episode aired during the early stages of the COVID pandemic, and the discussion was very insightful and well-received by audience members. For this episode, we invited Mark back on the show to discuss how he sees things changing as COVID evolves.
At the time of the previous episode, Mark was Director of Marketing and Communications for ACES in North Haven, Connecticut. During 2020, he transitioned to become Director of Marketing and Public Relations for Simplicity Engineering in Westfield, Massachusetts. Simplicity is a premier dealer for material processing equipment, service, and parts. Mark is leading the company’s marketing efforts with his expertise and knowledge to deliver results.
Listen along as Mark shares his thoughts on crisis communications and the impacts of COVID. We also discuss marketing trends, understanding customers, the rural lifestyle and more.
What you’ll learn: