Preview Mode Links will not work in preview mode

Drive business growth with rural America marketing insights

Are you ready for actionable marketing insight you can apply to help you reach, connect and convert rural American consumers? Hop in the front seat as you’ll be riding shotgun with Cliff Callis, your OUTdrive host, as he takes you down the road to success.

Feb 20, 2024

Effective marketing isn't just about the message, it's about the medium and the people, too. In this episode, Gunther Hartman, head of marketing and human resources at Zimmerman Manufacturing, gives us a peek into their high-quality content creation—from drones to testimonials. It's about crafting stories that resonate and visuals that captivate.

Zimmerman Manufacturing is dedicated to crafting cutting-edge farm equipment and while the Midwest is their core market, they've expanded their horizons to serve farmers as far away as Australia. Gunther discusses their marketing playbook, which includes leveraging social media, sprucing up their website, and making a splash at trade shows—all with a laser focus on creating top-notch content and ensuring customers have a great experience.

Tune into this episode to hear all the smart ways they promote their products and how sales and marketing join forces to really connect with the heartland of America.