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Drive business growth with rural America marketing insights

Are you ready for actionable marketing insight you can apply to help you reach, connect and convert rural American consumers? Hop in the front seat as you’ll be riding shotgun with Cliff Callis, your OUTdrive host, as he takes you down the road to success.

Oct 4, 2021

The State Fair is an annual celebration of Missouri agriculture and related industries. Within that celebration, there is an ongoing mission to foster success in future farmers and industry leaders. One of the organizations that provides support for that mission is the Missouri State Fair Foundation. For this episode, Cliff Callis sits down with executive director Wendy Loges to learn about some of the youth events, programs, and advancements the Foundation organizes during the 11-day fair.

The Missouri State Fair Foundation is a charitable non-profit, member-based organization that supports the Missouri State Fair in resource development and cultivating the future of agriculture through preservation, education, and improvements to the fairgrounds. As the Executive Director, Wendy is one of two full-time individuals that make up the Foundation staff and is part of a 9-member executive board. A majority of the foundation events and programs are made possible by hundreds of volunteers and membership partners.

Tune in to this episode of OUTdrive to continue the “Live from the Fair” series, and find out why the Foundation is so much more than just the organization that sells water at the fair - it’s crucial to the future success of the Missouri State Fair and Missouri agriculture.

What you’ll learn: 


  • The role of the Missouri State Fair Foundation and its mission, “Cultivating the Future of Agriculture”
  • The tiers of Missouri State Fair Foundation membership and information on how to join
  • Wendy’s responsibilities as the executive director of the foundation during the fair and the rest of the year
  • Examples of fair events and programs the foundation supports, including Read to Win, First-time Exhibitor Grants, No Limits Pig Show, Battle of the Barns, and others.  
  • Wendy’s favorite moments from the 2021 fair and past years
  • A recap of the Missouri Bicentennial Ice Cream Social event
  • Why the foundation is crucial to the success of the Missouri State Fair and the future of Missouri agriculture
  • The major connection Hall of Famer Satchel Paige had to the 2021 fair