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Drive business growth with rural America marketing insights

Are you ready for actionable marketing insight you can apply to help you reach, connect and convert rural American consumers? Hop in the front seat as you’ll be riding shotgun with Cliff Callis, your OUTdrive host, as he takes you down the road to success.

Mar 22, 2022

The Katy Trail State Park is the longest developed rail-trail in the country, spanning 240 miles between Clinton and Machens with 26 trailheads and four fully restored railroad depots along the way. Whether you are a bicyclist, walker, equestrian, nature lover or history buff, the trail offers opportunities for recreation, a place to enjoy nature and an avenue to discover the past.

After spending nearly her whole adult life around the Katy Trail, Kim Henderson saw an opportunity to bring more tourism to the small trail town of Windsor by building a cabin rental business. 

Kim is the owner and operator of Kim’s Cabins. Located right on the Katy Trail, her business offers a tranquil escape with several recreational options for visitors. Before owning her own business, Kim spent several years at First Community Bank, now Equity Bank. She also served as the City Administrator of the City of Windsor until 2018 when she took her rental business full time. Kim gets to experience farm life on a daily basis and has gained quite the social media following by sharing photos of the nature and wildlife on her land. 

Katy Trail State Park attracts people of all ages and interests. Tune in to hear how Kim’s Cabins put Windsor on the map as a must-stay destination for those making the state-wide trek on the trail or those just looking for a weekend getaway. 

What you’ll learn: 

  • Kim’s background growing up in St. Charles, Missouri, moving to Wyoming to work in hospitality and then eventually settling in Windsor, Missouri
  • The inspiration behind Kim’s Cabins and the need it fills for those traveling through Missouri, especially by trail
  • How people can get ahold of Kim, book her cabin and follow her on social media
  • What it takes to run a rental business and how important it is for small business owners to make personal connections
  • The ways people find and review Kim’s business online through Google, community sites and social media
  • Why more and more people are leaving cities for smaller communities and what trail towns have to offer those who are wanting to “getaway”
  • What rural America means to Kim and the impact of Midwest hospitality she sees amongst trail people