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Drive business growth with rural America marketing insights

Are you ready for actionable marketing insight you can apply to help you reach, connect and convert rural American consumers? Hop in the front seat as you’ll be riding shotgun with Cliff Callis, your OUTdrive host, as he takes you down the road to success.

  1. All Episodes
  2. Economic Growth from the Ground Up

Economic Growth from the Ground Up

Apr 29, 2025

Discover how the Springfield, Missouri, region is building momentum in rural economic development with guest Ben Vickers, Manager of Business Development for the Springfield Area Chamber of Commerce. Ben and Cliff discuss the area’s strengths in manufacturing, food processing, workforce and quality of life, as well as how strategic planning and strong storytelling are attracting businesses, retaining jobs and creating quality opportunities across a 10-county footprint.