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Drive business growth with rural America marketing insights

Are you ready for actionable marketing insight you can apply to help you reach, connect and convert rural American consumers? Hop in the front seat as you’ll be riding shotgun with Cliff Callis, your OUTdrive host, as he takes you down the road to success.

Mar 1, 2021

Caroline has been a farm girl her entire life and has made it her life’s passion to share her experiences with others. She is the founder of The Farm Story, which educates others about the agriculture industry through podcasts, social media, blog and other content. She is committed to combating misinformation and providing an inside look at what life on the farm truly looks like.

Caroline was raised on her family beef farm in rural Missouri. Like many youth in rural communities, she spent her mornings caring for livestock before heading off to school each day. Growing up, she was heavily involved in 4-H and FFA, as well as an avid softball player. Passionate about the sport, she attended William Woods University to continue playing and to pursue a degree in communications. While at college, she began sharing her stories from the farm with peers and she recognized the need for agricultural education. She set out to tell her story and later founded The Farm Story, sharing her own experiences and encouraging others to share their farm stories as well. She now stays busy working on the farm, managing The Farm Story and connecting with others across America.

Hear Cliff and Caroline’s thoughts on the importance of education and how Caroline reaches and engages her audiences through entertaining content. They also discuss entrepreneurship, podcast growth, social media strategies and what’s ahead for The Farm Story. Check it out!

What you'll learn:

  • The importance of education to combat misconceptions and misinformation
  • The value of sharing personal stories to provide an accurate and truthful look into the agricultural industry
  • An inside at look how The Farm Story came to be and what Caroline sees ahead
  • Social media strategies Caroline uses and why they are effective to reach and engage audiences
  • The importance of meeting people’s desire to be entertained and creating content that meets these needs while educating and inspiring
  • How COVID-19 has impacted The Farm Story and Caroline’s opportunities to educate others in person
  • Insight into the growth of podcasts, including the opportunity to provide educational content and allow listeners to tune in on their own terms
  • The importance of starting a simple conversation and two-way communications
  • More about starting and managing a business and how Caroline continues to plan for the future