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Drive business growth with rural America marketing insights

Are you ready for actionable marketing insight you can apply to help you reach, connect and convert rural American consumers? Hop in the front seat as you’ll be riding shotgun with Cliff Callis, your OUTdrive host, as he takes you down the road to success.

Nov 15, 2022

“If you give a man a fish, you feed him for a day. If you teach a man to fish, you feed him for a lifetime.” There are very few things you can do throughout your whole life, but fishing is one of them. And, there is hardly a better place to do it than here in Missouri. In this episode of OUTdrive, I had the chance to visit with Brian Sowers to talk about all the things Crappie Masters is doing to reach youth, amateur, and professional anglers, alike.

This is one honey hole of an episode you don’t want to miss. Tune in to hear Brian share his best fishing stories, details on Crappie Masters and fishing tournament trails, and ways to get involved in the sport’s educational pieces. 

What you’ll learn: 

  • How Brian got to where he is today in his role with Crappie Masters, including his background in radio and how he got started
  • An overview of the Crappie Masters organization and tournament trail, with details on membership and other information available on
  • The difference between recreational fishing and tournament fishing 
  • The strong educational components and the investment of ag commodity groups into the Crappie Masters organization
  • Multimedia marketing strategies Crappie Masters uses to get their message out to anglers, potential members, and sponsors
  • Details on Brian’s role as emcee for the Missouri State Fair parade and flag retreat
  • What Brian loves about Missouri, plus his top fishing stories