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Drive business growth with rural America marketing insights

Are you ready for actionable marketing insight you can apply to help you reach, connect and convert rural American consumers? Hop in the front seat as you’ll be riding shotgun with Cliff Callis, your OUTdrive host, as he takes you down the road to success.

  1. All Episodes
  2. Growing the Missouri Wine Industry

Growing the Missouri Wine Industry

Jul 31, 2023

Missouri has a rich history of winemaking and in fact has been credited with helping to save the French wine industry. Today, there are nearly 130 wineries, hundreds of grape growers and thousands of jobs in this growing industry, right here in our state. To help make it grow, the Missouri Wine and Grape Board works with wineries and growers to promote Missouri wines. The person in charge of marketing for the board is our guest, Annette Alden. Annette’s background in agriculture started at an early age, growing up on her family farm. She discovered marketing in high school and has never looked back, landing her “perfect job” with Missouri Wines in 2016.

Listen in for insight into Missouri wines and how they are marketed, including their recent competition and their presence at the Missouri State Fair. We also discuss her role as a woman in agriculture and how important it is to her, and we close with information about a new Missouri Wines program that is just rolling out.