Sep 28, 2021
When it comes to firearms, accuracy is everything, and to hit your target many times, you’ll want a good set of optics. The same can be said about business. To reach a consumer, you need a marketing team with sights accurately set on your target audience. In this episode of OUTdrive, Cliff sits down with global marketing executive Chuck Wahr to find out what strategies companies, big and small, can use to hit their mark..
Chuck is formerly the Global Vice President of Sales and Marketing at Trijicon, a manufacturer of optics for firearms. Chuck’s successful career also includes past leadership roles in several well known consumer brand companies including Black & Decker/Dewalt, Newell-Rubbermaid & Overhead Door. Wahr earned his MBA from Rensselaer Polytechnic Institute and graduated with a Bachelor of Science degree from the University of Oregon. Additionally, Chuck proudly served in the US Army Infantry Division from 1987 to 1991 and completed his career as a Staff Sergeant following Operation Desert Storm. We thank him for his service. As a native American growing up in Western Michigan, Chuck became an avid hunter, trapper and fisherman, and is still a passionate outdoorsman today.
Tune in to this episode of OUTdrive to get powerful perspective from an expert in the marketing field. Chuck talks Cliff through some of his past initiatives and his insight on trends he is noticing in the industry today.
What you’ll learn: