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Marketing insights that drive growth. Join Megan Hartman, Callis president and CEO, for monthly marketing insights you can apply to help your brand reach, connect and convert rural American consumers. Find even more marketing insights in our articles, podcast episodes and case studies at ecallis.com

Feb 25, 2025

Access to quality health care is essential for every community, and rural hospitals play a vital role in ensuring patients get the care they need close to home. In this episode, we sit down with Marvin Smoot, Vice President of Clinic Operations at Bothwell Regional Health Center, to discuss the unique challenges and opportunities in rural health care. Marvin shares insights on building strong provider-patient relationships, making strategic decisions to balance quality and cost and how Bothwell is innovating to serve central Missouri.