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Drive business growth with rural America marketing insights

Are you ready for actionable marketing insight you can apply to help you reach, connect and convert rural American consumers? Hop in the front seat as you’ll be riding shotgun with Cliff Callis, your OUTdrive host, as he takes you down the road to success.

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  2. Leather, Legacy and Life Lessons

Leather, Legacy and Life Lessons

Apr 15, 2025

Meet Tucker Hancock, the driving force behind Fern Thatcher, a leather goods company rooted in tradition and built on family values. In this episode, Tucker shares his journey from military service to entrepreneurship, crafting high-quality leather products while balancing family life and business growth. Tune in to hear his insights on leadership, leatherwork and maintaining a hands-on approach in a modern world.