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Drive business growth with rural America marketing insights

Are you ready for actionable marketing insight you can apply to help you reach, connect and convert rural American consumers? Hop in the front seat as you’ll be riding shotgun with Cliff Callis, your OUTdrive host, as he takes you down the road to success.

Feb 22, 2021

John Simmons is passionate about his community and he shares this passion through his work every day. As Community Development Director for the city of Sedalia, Missouri, John is integral to creating a business-friendly environment to drive development and redevelopment efforts throughout the community.

John’s passion for his community began early in life and continues to grow. Throughout his youth, he was interested in the downtown Sedalia area, noticing how businesses operated and changed over the years, as well as the details that made them unique. After earning a degree in marketing and advertising from Arizona State University, John became the Director of Main Street Sedalia. He went on to gain experience in other communities, including Glenwood Springs, Colorado and Springfield, Missouri before returning to Sedalia and accepting his current position. In his free time, John enjoys being involved in the community and enjoying life with his friends, family and four-legged friends.

Hear more from John and Cliff on business and community development, the value of the rural American workforce and effective messaging strategies to reach rural audiences. They also discuss growth and collaboration with a common-sense approach and take a look ahead toward what’s happening in rural communities. Check it out!

What you'll learn:

  • Why rural America is a great place for businesses to plant roots and position themselves for growth
  • An inside look at what’s happening in the city of Sedalia and other rural communities
  • Values and traits of the rural workforce and the vital role they play in business development
  • How John and his team create a pro-business environment to recruit new companies and support existing ones
  • The importance of collaboration for sustainable community growth
  • Insights into how John’s team navigated the COVID-19 pandemic and what they anticipate as we transition to a post-COVID environment
  • Effective messaging strategies to reach rural audiences
  • More tips for balancing work and life and the importance of having fun along the way