Oct 4, 2022
Today’s market is lacking in what consumers crave most: authenticity. However, a recent surge in agritourism has many Missouri farmers opening their gates for visitors to buy locally sourced products, support small businesses, learn about agriculture firsthand and enjoy a family-friendly outing. It really doesn’t get more authentic than that. In this episode, Missouri State Fair Foundation executive director, Lorin Fahrmeier, discusses personal connections and how brands can reach rural American audiences. Tune in for a deep dive into Missouri farming and agriculture - as a business and lifestyle.
What you’ll learn: