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Marketing insights that drive growth. Join Megan Hartman, Callis president and CEO, for monthly marketing insights you can apply to help your brand reach, connect and convert rural American consumers. Find even more marketing insights in our articles, podcast episodes and case studies at ecallis.com
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  2. Marketing in Uncertain Times, Online Reviews and Campaigns That Connect

Marketing in Uncertain Times, Online Reviews and Campaigns That Connect

Apr 27, 2026

This month on OUTdrive, President and CEO Megan Hartman tackles three insights for business owners and marketing leaders to consider:

  • How to keep your brand visible when economic pressure makes it tempting to cut back

  • How to turn your online reviews into a competitive advantage

  • And what three recent campaigns, from outer space to expired medicine, can teach us about marketing that resonates.

If your business is navigating economic uncertainty or looking for practical ways to strengthen your brand right now, this episode is worth your time.

Find more insights through articles, podcast episodes and case studies at ecallis.com.