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Drive business growth with rural America marketing insights

Are you ready for actionable marketing insight you can apply to help you reach, connect and convert rural American consumers? Hop in the front seat as you’ll be riding shotgun with Cliff Callis, your OUTdrive host, as he takes you down the road to success.

Aug 9, 2022

We believe some of the best agriculturists come from the state of Missouri; not just farmers and ranchers, but bee-keepers, winemakers, orchard owners, and many others, as well. The Missouri Grown program was established to share the stories and the farm-to-table experiences available across the state. As a farm kid turned Missouri Grown program manager, Taylor Tuttle has a passion for educating Missourians on all things agriculture, including the crops and value-added goods produced right here in our backyard. In this episode, Cliff chats with Taylor about the focus of Missouri Grown, where to find Missouri Grown products, and the educational opportunities provided through the Missouri State Fair.  

What you’ll learn: 

  • Taylor’s background and journey from farm kid to her role as program manager for Missouri Grown 
  • The focus of Missouri Grown and information on becoming a member at www.missourigrownusa.com 
  • The educational opportunities the Missouri State Fair provides to Missouri Grown through the market and AgVenture areas
  • Insight into the impact of the Missouri State Fair on the state’s agriculture industry
  • How to find Missouri Grown products and other ways to support local producers outside of the state fair
  • What Taylor's typical day looks like during the fair and the rest of the year
  • Taylor’s key takeaways when it comes to marketing and connecting people to the agriculture industry