Feb 8, 2022
The Lake of the Ozarks flew under the radar for many years, and was considered a hidden gem for those that knew about it. That was until May 2020, when viral videos during the pandemic made headlines and popularity of the Netflix series Ozark brought attention from around the world to the mid-Missouri oasis. The media coverage drove hundreds of thousands of clicks to the Lake of the Ozarks website and had a huge impact on marketing. In this episode of OUTdrive, Cliff sat down with Eric Homan, the web administrator for the Lake of the Ozarks Convention and Visitors Bureau, to talk about marketing strategy and tactics along with new technologies emerging in the tourism industry.
Eric has served as the web administrator at the Convention and Visitors Bureau for 18 years. In his role, Eric manages the website and leads the digital marketing efforts for the lake. He works closely with the board of directors and Missouri Department of Tourism to implement new messaging and campaigns across digital platforms. Eric earned his degree in computer programming and web development from State Fair Community College. A Smithton, Missouri native, Eric worked for his family’s livestock and pet food business for several years where he was tasked with running the accounting software along with delivering feed.
Tune in to this episode to learn more about what goes into marketing a popular vacation spot. From resorts and waterfront restaurants to hiking and fishing, the Lake of the Ozarks has it all, and more.
What you’ll learn: