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Drive business growth with rural America marketing insights

Are you ready for actionable marketing insight you can apply to help you reach, connect and convert rural American consumers? Hop in the front seat as you’ll be riding shotgun with Cliff Callis, your OUTdrive host, as he takes you down the road to success.

Apr 26, 2021

Jeff Moore grew up on his family farm and has been in the agricultural industry his entire life. His passion and experiences enable him to excel in his role as strategic sales director for Farm Progress, one of America’s most trusted sources for agricultural news and information.

Jeff learned many life lessons on the farm and has developed a lifelong passion for agriculture along the way. While in college, he explored various career paths before returning to his roots and earning his bachelor’s degree in agriculture business from the University of Missouri. He began his career and gained finance and agricultural seed sales experience while earning his MBA from Columbia College. Armed with knowledge and experience, Jeff joined Learfield News as an account executive in the news and agriculture division, where he helped clients throughout the midwest successfully reach their target audiences. In his current role with Farm Progress, Jeff works with clients across the nation to identify their needs and develop multi-media marketing plans to effectively engage rural American audiences.

Join Cliff Callis and Jeff Moore as they discuss how the Farm Progress team effectively connects with rural American audiences through multi-media marketing and multiple touchpoints, the importance of evolving to meet customer needs and leveraging data to deliver relevant communications. They also talk about media consumption trends in rural America and the importance of finding a work-life balance. Check it out!

What you'll learn: 

  • The value of multi-media marketing when communicating with rural audiences
  • An inside look at the integrated approach of Farm Progress and how leveraging industry events set them apart
  • Effective methods to reach rural audiences and why you should be including print in your marketing materials
  • More on developing a strategic marketing plan that is tailored to the needs of your audience instead of a one-size-fits-all approach
  • The importance of listening and understanding before responding
  • Understanding customers and the importance of evolving over time to meet their needs
  • How Farm Progress has grown and remained one of the most trusted sources of agricultural information for over a century
  • More from Jeff about personal and professional growth and life in rural America