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Marketing insights that drive growth. Join Megan Hartman, Callis president and CEO, for monthly marketing insights you can apply to help your brand reach, connect and convert rural American consumers. Find even more marketing insights in our articles, podcast episodes and case studies at ecallis.com

Oct 30, 2020

In this episode of OUTdrive, Cliff discusses the unique opportunities of the fall season in a quick solocast. As the days grow shorter and nights grow colder, our farmers are hard at work harvesting their crops to provide for their families and communities. This time presents unique challenges but also opportunities to reach and connect with rural audiences. Listen in as Cliff shares insights into the unique opportunities of the fall season and how to reach your audiences in meaningful ways.

What you’ll learn:

  • Unique strategies to connect with rural audiences during a busy time of year
  • Insight into using radio, email and other tactics to reach farmers and ranchers
  • More on why personal connections are more important than ever
  • Rural American core values of hard work, dedication and commitment to family
  • Ways to maintain a positive outlook and stay the course
  • Strategically planning for the holiday season
  • Opportunities for growth during Q4 and ahead