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Drive business growth with rural America marketing insights

Are you ready for actionable marketing insight you can apply to help you reach, connect and convert rural American consumers? Hop in the front seat as you’ll be riding shotgun with Cliff Callis, your OUTdrive host, as he takes you down the road to success.

Feb 28, 2023

Many businesses look for creative ways to inform, educate, and entertain their audience. Nowadays it can be hard to capture attention or know what forms of media will reach your target audience in rural America. While there are countless new media options to choose from, getting back into broadcast TV may be the right move for your business. Today's guest, Josh Tomlinson, brings insight from PBS affiliate KMOS-TV out of Warrensburg which primarily focuses on serving folks across the state of Missouri. 

Tune into part 1 of a 2-part series and listen to Josh Tomlinson discuss the impact broadcasting has in today's world, from over-the-top streaming to cable, and how Missourians can support their local PBS affiliate stations. 

What you’ll learn: 

  • Josh’s background, education, and life growing up in Marceline, the home of Walt Disney

  • Josh’s freelancing opportunities after college and his knowledge of information technology and the videography industry

  • How Josh worked his way up to being the Manager and Director of Broadcasting Services at KMOS

  • How video has blown up in the last few years and the power that video has in the world today

  • Josh’s passion for his position and what roles & duties he carries at KMOS

  • Josh educates us on KMOS’s city of license, broadcasting tower, and location

  • The geographic area KMOS specifically serves and how that makes KMOS unique

  • How streaming services have been a game changer for the broadcasting industry