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Drive business growth with rural America marketing insights

Are you ready for actionable marketing insight you can apply to help you reach, connect and convert rural American consumers? Hop in the front seat as you’ll be riding shotgun with Cliff Callis, your OUTdrive host, as he takes you down the road to success.

Mar 7, 2023

It’s no surprise that technology continues to keep evolving. Streaming companies like DirectTV Stream, YouTube TV, Hulu Plus Live TV, Sling TV, FuboTV, and Philo just to name a few, are fighting for consumers' dollars. Many consumers compare several streaming services and then make the ultimate choice to decide which one they are going to use. Streaming services and devices that allow streaming have a big impact on today's broadcasting industry. It’s important for broadcasters to know which streaming services their audiences are using and what devices they are streaming on so they know what devices and platforms to be utilizing to reach their audience. Today's guest Josh Tomlinson brings insight from PBS affiliate KMOS-TV out of Warrensburg which primarily focuses on serving folks across the state of Missouri. 

Tune into part 2 of a 2-part series and listen to Josh Tomlinson discuss the effects of streaming TV, the impact of the pandemic, and how KMOS-TV is educating the next generation of broadcasters.


What you’ll learn: 

  • Learn how streaming services have developed, and how it has had an effect on broadcasting television

  • Josh shares why it is essential to be seen on multiple platforms and how KMOS-TV negotiates agreements to have KMOS-TV’s content on multiple platforms

  • How KMOS-TV markets to its viewers and how they ensure its viewers are growing over time

  • Learn about KMOS-TV’s fastest-growing demographic and how they track their demographic data

  • The importance of curating content to make it useful and engaging to KMOS-TV viewers

  • The relationship between KMOS-TV and UCM, and how they are educating the next generation of broadcasters 

  • How the pandemic impacted the broadcasting industry and how KMOS-TV was able to adapt during the pandemic

  • Where broadcast tv is headed and what changes will be made to the broadcasting industry in the next few years