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Drive business growth with rural America marketing insights

Are you ready for actionable marketing insight you can apply to help you reach, connect and convert rural American consumers? Hop in the front seat as you’ll be riding shotgun with Cliff Callis, your OUTdrive host, as he takes you down the road to success.

Sep 25, 2020

Ron Toellner, Alaina Gump and Adam Wolfe are partners at Wilson-Toellner CPA, which has been meeting the needs of business and individual clients in Central Missouri for 32 years. Together, its team of over 40 individuals provide traditional CPA firm services, as well as business advisory and support services to help clients solve problems and achieve their goals.

Ron Toellner is co-founder and managing partner of Wilson Toellner, working with the leadership team to guide the firm’s operations and strategies for achieving its vision. He specializes in income tax planning, business acquisition and sales, and succession and estate planning and holds a degree in accounting from the University of Missouri. He is actively involved in his community and serves in several organizations including. When he is not focused on finding optimal solutions for clients, Ron enjoys traveling with his wife Judy, spending time with their children and grandchildren and is a St. Louis Cardinals fan.

Also joining the group is Alaina Gump, partner at Wilson Toellner. Through her professional expertise and attention to detail, Alaina serves clients through tax-planning and forward-thinking business strategies. She holds a Bachelor of Science degree in Business Administration with a major in Accounting and a Masters of Arts in Accountancy with a specialization in tax from the University of Central Missouri. She continues to grow as a professional through her involvement in peer and industry organizations. When she is not focused on providing innovative and timely accounting services, Alaina enjoys spending time with her husband and children, watching sports and reading.

Joining Ron and Alaina is Adan Wolfe, partner at Wilson-Toellner. Adam specializes in business development and consulting and income tax planning and preparation. He provides value to clients by gaining a deep understanding of what is important to them and building successful relationships through communication. He received a Bachelor of Science degree in Business Administration from Missouri State University, with majors in accounting and finance and is involved in several industry organizations. In his free time, he can be found at home with his wife and son on his family farm near Climax Springs, leading an active lifestyle and being involved in his church.

Hear the group’s thoughts on the business industry in rural America, planning for business success, integrating new technologies for growth and the core values that drive their personal and professional lives. They discuss capitalizing on a business niche, developing a strong team and adaptable work environment and the importance of having fun along the way.

Tune in to this episode of OUTdrive now!

What you'll learn:

  • Core values that power small businesses in rural America
  • More about the freedom and opportunity present in rural America today
  • Understanding employee needs to foster an effective work environment
  • Integrating new technologies to serve customers and grow your business
  • Utilizing artificial intelligence to be more time-efficient and make more of an impact with clients’ investments
  • Serving clients through an individualized approach and understanding their unique needs
  • Understanding the rural American lifestyle and the unique benefits it provides to small businesses
  • Insight into the financial impact of COVID-19 on small businesses
  • Adding talented individuals to build an effective and efficient business
  • Capitalizing on a niche by doing what you love and knowing your audience