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Drive business growth with rural America marketing insights

Are you ready for actionable marketing insight you can apply to help you reach, connect and convert rural American consumers? Hop in the front seat as you’ll be riding shotgun with Cliff Callis, your OUTdrive host, as he takes you down the road to success.

Mar 1, 2022

Alternative energy solutions are a major point of discussion these days. One solution that is often overlooked is propane. Propane is being used across all industries to meet the need for a resilient, cleaner, greener energy solution, and the need for remote power where it isn’t readily available. In this episode of OUTdrive, Cliff is joined by Joe Calhoun, the Director of Business Development for the Propane Education and Research Council (PERC), to discuss all the ways propane is powering rural America and beyond. 

Joe is the Director of Business Development for the Propane Education and Research Council. He leads PERC initiatives to grow propane demand by working directly with partners across multiple industries. Joe is responsible for business development, product development, and market development activities, which include outreach, communications, education, research, product development, technical integrations, and product commercialization.

Before assuming his position at PERC, Calhoun worked for RegO Products as business development manager for the propane and industrial gas markets. He also served as the national business development manager for Robinson Pipe and Vessel in De Pere, Wisconsin, the business development manager at TransTech Energy in North Carolina, as a regional sales manager for Ray Murray, director of corporate business development with Paraco Gas, and customer service and logistics manager at American Welding and Tank.

Propane fuels multiple industries, whether it’s grain drying, irrigation systems, transportation or combined heat and power. Tune in to hear about the innovation of propane and how it could benefit your business. 

What you’ll learn: 

  • Joe’s journey to the propane industry and the role of business development throughout his career
  • The goals and objectives of PERC and the marketing tools PERC uses to share the propane story
  • The innovation of propane and its primary uses in agriculture, home building, and in response to natural disasters and severe weather across the country
  • Details on the NC-TEC facility and other new programs PERC is using to train people in the industry
  • What Joe believes it takes to be successful in business development
  • Joe’s work from home experience and advice to those who are trying to manage it
  • The impact of the pandemic on propane equipment and supply