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Drive business growth with rural America marketing insights

Are you ready for actionable marketing insight you can apply to help you reach, connect and convert rural American consumers? Hop in the front seat as you’ll be riding shotgun with Cliff Callis, your OUTdrive host, as he takes you down the road to success.

May 24, 2021

Becoming a successful sales professional is a challenge that requires extensive knowledge, a unique skill set and a drive to succeed. In this episode of OUTdrive, Cliff visits with Greg Martinelli about the psychology of sales and learning how to close the deal.

Greg has spent the last 28 years as a leader in agricultural sales and is the founder of Ag Sales Professionals. Working out in the field, Greg learned the importance of understanding the personality of others and leveraging this knowledge to effectively sell. Along the way, he recognized the need for industry training. He gathered what he learned and now shares his insights with other sales professionals as a coach, speaker and trainer. He is passionate about sharing his knowledge and helping others succeed.

Tune in as Cliff and Greg discuss the power of personality-based selling, the skills of a great salesperson and the importance of integrating sales and marketing effectively. They also dive into sales and marketing trends in 2021 and how Greg has found success as a sales professional and business owner. Check it out!

What you'll learn:

  • How to leverage knowledge about psychology and personalities to be an effective sales professional
  • The importance of understanding your own personality and how it can help you relate to others
  • Tips for starting your own business and planning for sustainable growth
  • More about how Greg leverages the DiSC personality test in his personal experience and training sessions
  • What makes a great sales professional, including organization and effective customer segmentation
  • Insights into integrating sales and marketing efforts and the importance of working as a team
  • Marketing and sales trends in 2021, including the power of digital marketing and the potential of social media
  • More from Greg about what he enjoys most about his job and how he continues to connect with sales professionals around the world