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Drive business growth with rural America marketing insights

Are you ready for actionable marketing insight you can apply to help you reach, connect and convert rural American consumers? Hop in the front seat as you’ll be riding shotgun with Cliff Callis, your OUTdrive host, as he takes you down the road to success.

Feb 15, 2021

Dana leads a successful career in marketing and public relations and is currently an Account Supervisor at Callis. She thrives on creativity and precision to effectively communicate client brand stories as well as playing a lead role on key accounts and projects in the agency.

An avid storyteller and experienced marketer, Dana is passionate about connecting with others through the power of words. Throughout her youth, she enjoyed reading and writing and knew it would play an integral role in her future career. She attended the University of Central Missouri, where she pursued a degree in public relations and gained experience writing for the university newspaper. Before joining the Callis team, she served as Executive Director of Marketing and Communications at State Fair Community College, where she started and grew the marketing department and played an integral role in building and promoting the brand for nearly 18 years. Dana fills her spare time enjoying the rural way of life with her husband and her Golden Retriever Finn.

Hear Cliff and Dana’s thoughts on the art of storytelling, effective storytelling frameworks and utilizing storytelling across a variety of platforms. They also discuss how well-crafted stories tie into the customer journey, how they resonate with human nature, as well as the importance of remaining curious in marketing. Check it out!

What you'll learn:

  • The art of storytelling and how it ties into the customer journey
  • Why stories appeal to human nature and how to leverage strategic storytelling in communications
  • Tips for cultivating stories from daily opportunities, no matter how small they seem
  • Effective frameworks of storytelling, including the hero’s journey, the Pixar formula and the buyer’s journey and how they can be integrated into your communications
  • Tips on effectively telling stories across a variety of platforms to effectively reach your audiences
  • The importance of remaining curious in marketing and the role it plays in storytelling, especially during the interview process
  • Insight into Dana’s career in marketing and public relations and the experiences she has gained along the way
  • More about life in rural America and the stories to be uncovered by those who live, work and play here