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The First Touch is Marketing

Apr 10, 2023

Some people just know from a young age what they want to do when they grow up. For Taylor Howard, it was marketing. Early on, she was interested in why advertisers said and showed what they did and that curiosity has carried over into her career in the B2B technology, automation and electric supply industry. Today, she strategizes on why people buy what they buy and she develops successful marketing strategies to reach them. Stay tuned for Taylor’s thoughts on how marketing is the first touch in B2B marketing, her career at SMC and her advice to follow your passion.