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Drive business growth with rural America marketing insights

Are you ready for actionable marketing insight you can apply to help you reach, connect and convert rural American consumers? Hop in the front seat as you’ll be riding shotgun with Cliff Callis, your OUTdrive host, as he takes you down the road to success.

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  2. The Power of Storytelling

The Power of Storytelling

Aug 27, 2024

By leveraging storytelling, embracing modern marketing tools, and fostering collaboration, rural businesses and organizations can thrive in a changing economic landscape. Bing Schimmelpfenning, the executive director of the Harrisonville Chamber of Commerce, emphasizes that effective marketing is all about telling your story—whether it’s about a product, service, or personal journey. This approach helps businesses connect with customers on a deeper level. 

A key takeaway? Get involved in community events like Chamber coffees and luncheons to share your story and build meaningful relationships. Tune in to this episode to learn more about the power of storytelling and community.