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Drive business growth with rural America marketing insights

Are you ready for actionable marketing insight you can apply to help you reach, connect and convert rural American consumers? Hop in the front seat as you’ll be riding shotgun with Cliff Callis, your OUTdrive host, as he takes you down the road to success.

  1. All Episodes
  2. The Three-Legged Stool of Marketing

The Three-Legged Stool of Marketing

Sep 10, 2024

Ever heard of the "three-legged stool” of marketing? Brad Grupe, owner and broker agent for Town and Country Insurance, uses this metaphor to describe the balance needed between marketing, client relationships and community service. Effective marketing requires a deep understanding of consumer behavior and strategic thinking, especially in industries like insurance where clients depend on reliable support during challenging times.

Tune in to hear how these elements work together to create a robust and trustworthy business model, particularly in rural settings.