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Drive business growth with rural America marketing insights

Are you ready for actionable marketing insight you can apply to help you reach, connect and convert rural American consumers? Hop in the front seat as you’ll be riding shotgun with Cliff Callis, your OUTdrive host, as he takes you down the road to success.

Apr 24, 2023

Very few family businesses survive past a third generation and a fourth is a rarity. Zephyr Manufacturing is one of those elite companies that has not only survived but thrived for nearly 100 years. Our guest today is R.J. Lindstrom, who is the current president, owner and great-grandson of the founder. Built on values that focus on made in America, quality products and great customer service, Zephyr is around today because of the business and marketing decisions made by R.J. and his predecessors. One thing’s for sure – each generation had to be open to change and evolve to meet its current and future needs.