OUTdrive

Drive business growth with rural America marketing insights

Are you ready for actionable marketing insight you can apply to help you reach, connect and convert rural American consumers? Hop in the front seat as you’ll be riding shotgun with Cliff Callis, your OUTdrive host, as he takes you down the road to success.

Rural American Core Values and Understanding your Community, with Dr. Joanna Anderson

Aug 31, 2020

Dr. Joanna Anderson leads a successful career in higher education, specializing in serving community colleges through her passion for students and strong leadership skills. She is currently the president of State Fair Community College, leading students and faculty to success within a 14-county service area in...

The Cycle of Service | Positioning Your Brand to be Top-of-Mind, with Kyle Herrick

Aug 24, 2020

Kyle Herrick has led a successful career in the auto industry for over thirty years. Currently President of Bryant Motors, Kyle knows first hand the power of good, honest customer service and listening to the wants and needs of customers..

A Sedalia native, Kyle began his career in car sales early in life, even selling...

Communicating Your Value Proposition | The Importance of Reducing Risk and Building Relationships, with Jessica Craig

Aug 17, 2020

Jessica Craig has led a successful career in economic development and business growth across the state of Missouri. Currently serving as Executive Director of Economic Development Sedalia-Pettis County, Jessica builds relationships with businesses in all industries to actualize development and expansion in...

Identifying and Serving a Niche | The Power of Content Marketing and What’s Next with AI, Artificial Intelligence, with Drew McLellan

Aug 10, 2020

Drew McLellan has led a successful career specializing in serving small to mid sized marketing agencies. Currently residing in Des Moines, Iowa, Drew runs two successful businesses, Agency Management Institute (AMI) and McLellan Marketing Group (MMG). Through AMI he serves more than 250 small to midsize agencies in his...

Staying the Course | Forward Progress Through Challenging Times

Aug 3, 2020

In this episode of OUTdrive, Cliff discusses the power of staying the course in a quick solocast. At Callis, we believe that our country, our economy and our citizens are too strong to let anything stand in the way of our future, so we’re staying the course, and we encourage you to as well. Listen in, as Cliff...