Jun 29, 2021

Age range, gender, income - these are the demographics marketers have built their business on for years. However, those traditional categories ignore the most important part of the buying process: the complexity of human behavior and decision making. In this episode of OUTdrive, Cliff visits with Susan Baier for an...

Jun 22, 2021

In the last few years, communications professionals are riding the new wave of podcasts across audio streaming services. With over 2 million shows to choose from, there is a podcast for anyone and everyone, including rural Americans. In this episode of OUTdrive, Cliff Callis chats with Sarah Arnett, a Marketing...

Jun 15, 2021

Trade shows and events are coming back, but they look a little different than they have in the past. In this episode of OUTdrive, I visit with Scott Hanna about trade shows after COVID-19 and industry trends in 2021. Scott is the Vice President of Sales for Skyline E3 and E3 interactive. Together, these companies...

Jun 7, 2021

The communications industry is constantly changing, and educators are adapting curriculum to meet the needs of employers. In this episode of OUTdrive, I visit with Dr. Joe Moore about educating today's communications professionals. Joe is a professor of digital media production at the University of Central...

Jun 1, 2021

Clean energy sources are increasingly popular in today’s society, and the mobile power industry is an area in which many are working to improve. In this episode of OUTdrive, Cliff visits with Chuck Justus, founder of Evergreen Mobile Power and Green2Go Rental Power, about innovation in the mobile power industry...