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Drive business growth with rural America marketing insights

Are you ready for actionable marketing insight you can apply to help you reach, connect and convert rural American consumers? Hop in the front seat as you’ll be riding shotgun with Cliff Callis, your OUTdrive host, as he takes you down the road to success.

  1. All Episodes
  2. 2025
  3. 05

The Power of Voice in Rural Communities

May 20, 2025

In this episode of OUTdrive, Cliff Callis visits with Melanie Rice, National Account Executive for Learfield News & Ag and President of the National Agri-Marketing Association. Growing up on a Missouri farm and now raising her family in rural Iowa, Melanie shares how her agricultural roots shaped her career in media...

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Inside Alaska’s Health Care Frontier

May 13, 2025

OUTdrive host Cliff Callis sits down with Bruce Richards, External Affairs Director for Central Peninsula Hospital, to talk about delivering health care in rural Alaska. From his start in the family paving business to navigating politics and now leading key legislative efforts in the health care space, Bruce’s story...

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Crafting the E-Commerce Experience

May 6, 2025

What makes someone click “buy” online? Sarah Gallagher has been chasing that answer for over 20 years. As the leader of Gamma Waves, a Shopify-focused e-commerce agency, she’s helping brands grow with smarter strategy, faster sites and more human experiences. In this episode, Sarah and Cliff talk about how...

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