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Marketing insights that drive growth. Join Megan Hartman, Callis president and CEO, for monthly marketing insights you can apply to help your brand reach, connect and convert rural American consumers. Find even more marketing insights in our articles, podcast episodes and case studies at ecallis.com
  1. All Episodes
  2. 2026

Marketing in Uncertain Times, Online Reviews and Campaigns That Connect

Apr 27, 2026

This month on OUTdrive, President and CEO Megan Hartman tackles three insights for business owners and marketing leaders to consider:

  • How to keep your brand visible when economic pressure makes it tempting to cut back

  • How to turn your online reviews into a competitive advantage

  • And what three recent...

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AI Copyright Risks and TikTok's Growing Role in Search

Mar 31, 2026

This month on OUTdrive, President and CEO Megan Hartman covers two aspects of digital marketing we’re discussing right now:

  • What brands need to understand about AI-generated content and copyright, and why human involvement in your creative process matters more than ever

  • How TikTok is growing as a search and...

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Stay Visible with Video, AI Ads and Web Accessibility

Feb 24, 2026

This month on OUTdrive, President and CEO Megan Hartman covers three trends we’re discussing with clients right now:

  • Why long-form video is a valuable content format for search visibility and brand trust

  • What early ads inside AI search and chat tools could mean for brands

  • Why website accessibility is a must-have...

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Smarter Marketing with AI, Search and Social Trends

Jan 27, 2026

OUTdrive is kicking off the year with a refreshed video format and quick, actionable insights from Callis President and CEO Megan Hartman. In this episode, Megan highlights three major AI trends shaping marketing today. Learn how AI is influencing ad creative, changing how people search online and shifting what users...

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