Aug 25, 2026
Time began selling ads formatted for AI bots instead of human readers. Claude’s privacy glitch turned thousands of sensitive AI conversations into searchable Google results. And LinkedIn, Snapchat and Substack all introduced new tools this month to flag or demote AI-generated content as user frustration with "AI...
Jul 28, 2026
Meta's AI ad tools are creating embarrassing, brand-damaging mistakes for advertisers who aren't reviewing the output. New survey data shows AI tools like ChatGPT and Gemini recommend local businesses using different signals than Google. And Burger King's president personally answered 1,800 customer phone calls and used...
Jun 29, 2026
Consumers are holding brands to a higher standard when it comes to AI-generated content. Search traffic is reaching fewer websites than ever. And standing out in a market where larger competitors have more resources takes a sharper story, not just a bigger budget.
These aren't entirely new challenges, but...
May 26, 2026
This month on OUTdrive, President and CEO Megan Hartman covers three timely marketing topics impacting how brands show up and connect with their audiences:
Google just announced its biggest change to search in 25 years, and it affects how every business gets found online.
Email remains one of the strongest marketing...
Apr 27, 2026
This month on OUTdrive, President and CEO Megan Hartman tackles three insights for business owners and marketing leaders to consider:
How to keep your brand visible when economic pressure makes it tempting to cut back
How to turn your online reviews into a competitive advantage
And what three recent...