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Drive business growth with rural America marketing insights

Are you ready for actionable marketing insight you can apply to help you reach, connect and convert rural American consumers? Hop in the front seat as you’ll be riding shotgun with Cliff Callis, your OUTdrive host, as he takes you down the road to success.

  1. All Episodes
  2. A Vision for the Missouri State Fair

A Vision for the Missouri State Fair

May 14, 2024

It's not every day you meet someone who has built their career from the ground up. Jason Moore's rise from a homebuilder to carpenter at the Missouri State Fairgrounds to Missouri State Fair director is a testament to his dedication, hard work, and passion. His journey began with hands-on work, which laid the foundation for his deep understanding of the fair's operations. From there, he was promoted to facilities manager where he further honed his skills. Now serving as director, he’s ambitiously leading the fair into new territory. Jason is a real people person and has a vision for where he sees the fair going, and he’s dreaming big.

Tune in to hear about the intricate planning required to create lasting memories for thousands of fairgoers, the projects going on right now on the fairgrounds, and the vision for the Missouri State Fair of the future. And make plans to attend the fair happening August 8-18 for 11 days of Summer’s Best Story.