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Marketing insights that drive growth. Join Megan Hartman, Callis president and CEO, for monthly marketing insights you can apply to help your brand reach, connect and convert rural American consumers. Find even more marketing insights in our articles, podcast episodes and case studies at ecallis.com

Apr 16, 2024

Doug Fish, CEO of BTC Bank, is a true embodiment of rural American values and a visionary in community banking. From his humble beginnings on a small dairy farm to leading BTC Bank's expansion to 23 locations across Missouri and Iowa, his story is one of hard work and innovation. Imagine setting up mobile banks in shipping containers to reach the underserved – that's BTC Bank's level of commitment! This innovative approach is a testament to their dedication to serving people where they are, quite literally. But it’s not just about being physically present, it’s about embedding oneself into the fabric of the community for the long haul.

Listen in to our 200th episode to discover how technology, community involvement, and customer preferences are shaping the future of rural banking.