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Drive business growth with rural America marketing insights

Are you ready for actionable marketing insight you can apply to help you reach, connect and convert rural American consumers? Hop in the front seat as you’ll be riding shotgun with Cliff Callis, your OUTdrive host, as he takes you down the road to success.

Jun 22, 2021

In the last few years, communications professionals are riding the new wave of podcasts across audio streaming services. With over 2 million shows to choose from, there is a podcast for anyone and everyone, including rural Americans. In this episode of OUTdrive, Cliff Callis chats with Sarah Arnett, a Marketing Coordinator at Callis. Sarah is one of the key team members behind the podcast, and she gives a behind-the-scenes look at what it takes to produce each episode.

Sarah started as a marketing intern at Callis while earning a degree in Public Relations at the University of Central Missouri. She dove headfirst into the digital side of the industry, and since joining the team full time, has become the primary producer of OUTdrive. Cliff talks to Sarah about the rewards, and challenges, that come with creating a weekly podcast.

Tune in as Cliff and Sarah dive into the makings of the OUTdrive podcast, and what it takes to stand out amongst a sea of episodes. They also discuss Sarah’s rural Kansas roots and how growing up in a farming family instilled the values she carries into her day-to-day responsibilities as Marketing Coordinator.

What you'll learn: 

  • Statistical data on the growing world of podcasts across audio streaming platforms
  • What goes into creating a consistent, quality-based podcast
  • Why marketers to rural America should be sharing their expertise with their target audience
  • The importance of producing content that is reliable and relevant to consumers
  • Sarah’s advice on new technology and turning projects into learning opportunities
  • Insight from Sarah’s trip to the Agency Management Institute digital summit
  • Fresh perspectives for marketing professionals and career lessons for young professionals in their respective fields