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Marketing insights that drive growth. Join Megan Hartman, Callis president and CEO, for monthly marketing insights you can apply to help your brand reach, connect and convert rural American consumers. Find even more marketing insights in our articles, podcast episodes and case studies at ecallis.com

Apr 1, 2024

Sometimes, the best investment is in the next generation. Seasoned entrepreneur Wayne Swisher collaborated with his wife Kelly to create Waymaker, a platform to connect retiring business owners with young, aspiring entrepreneurs. Together, they encourage every individual to stay active in business and community life, regardless of age, and help young people transition into new careers as business owners. For them, it’s all about ensuring a legacy of reliability, work ethic and invaluable life lessons.

Tune in to hear Wayne’s full story and learn about the power of mentorship, adapting to market changes and staying true to your roots.