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Drive business growth with rural America marketing insights

Are you ready for actionable marketing insight you can apply to help you reach, connect and convert rural American consumers? Hop in the front seat as you’ll be riding shotgun with Cliff Callis, your OUTdrive host, as he takes you down the road to success.

Jan 17, 2023

A key component of marketing and sales rests in the people behind the product or service. As a marketing agency based in rural America, we love a good story, especially if it has local roots and ties to agriculture. Today’s episode has all three components. I sat down with Michael Hemme to talk about his family’s business, Hemme Brothers Farmstead Creamery. 

Tune into this episode to learn how the Hemme Brothers create a product and operate a business “that’s better from the beginning.”

What you’ll learn: 

  • Michael’s background growing up on a dairy farm and how they transitioned into the creamery business
  • How the Hemme Brothers’ operation and responsibilities are broken down among the family members
  • Why the Hemme family decided to go with a vertically integrated approach to their business, controlling the product from crop to curd
  • What makes Hemme Brothers cheese unique from other products and producers
  • The ways they distribute their products and where consumers can find their cheeses
  • Some of the ways they take their product to market and share the Hemme Brothers story
  • What Michael loves about rural America and living in the country
  • Michael’s advice for how people can support farmers and people in agriculture