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Drive business growth with rural America marketing insights

Are you ready for actionable marketing insight you can apply to help you reach, connect and convert rural American consumers? Hop in the front seat as you’ll be riding shotgun with Cliff Callis, your OUTdrive host, as he takes you down the road to success.

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Creating Content | Podcasts, Social Media and More

Jan 14, 2022

When it comes to creating content, the sports world is blazing the trail. High-quality videos and graphics on social media are a huge part of a program’s communication and marketing strategy, and other industries should be taking note. In this episode of OUTdrive, Cliff chats with Callis account executive and OUTdrive podcast manager, Ivy Reynolds, about her time working in college athletics, content creation, and effective media channels.

In her role as an account executive at Callis & Associates, Ivy works directly with clients to manage branding projects, develop marketing strategies and create content. She also manages and produces the OUTdrive podcast each week. Ivy previously served as a sports information director at Butler University in Indianapolis. She worked directly with several programs during her time with the athletic department and served as a media relations contact for the 2016 and 2021 NCAA March Madness Tournaments. An Ozark, Missouri native, Ivy earned a degree in Mass Communications from Lindenwood University and was a member of the Lions volleyball team. She then went on to earn a Master’s in Sports Management at Missouri State University while playing beach volleyball for the Bears.

Tune into this episode of OUTdrive for insight on the college sports industry, podcast management, and content creation. Whether you’re producing a podcast, creating social media posts, or generating website content, this episode is for you.

What you’ll learn: 

  • Ivy’s background and journey to Callis through college athletics, as an athlete and staff member
  • Communications strategies Butler athletics and the sports industry as a whole use to market programs and teams
  • Insight on the new policy that allows student-athletes to make money off their name and likeness and the future of influencer marketing
  • The challenges from transitioning from sports communications to marketing
  • Ivy shares what she enjoys about her role as an account executive and what her typical day looks like
  • What goes into producing a weekly podcast and some of the challenges podcast managers face
  • Ivy’s advice to other young professionals who are stepping into their careers or making job changes